When you decide to wade into the world of online business and make your own website, you essentially have two ways you can go: You can create a traditional website, or you can create a blog (or both).
Before we start, lets get something clear: a blog is a website, however it is a “dynamic” website that allows you to post multiple forms of content online very quickly and easily, compared to traditional websites that can take hours and cost you plenty of money… unless of course, you are experienced in website design.
Although there are definitely things to be said about traditional websites, there are several reasons why you may want to learn more about blogging before you decide to go that route, let’s have a look at the topic of Blog Vs Website.
Blog Vs Website – Blogs Are Easy To Use
From a business owner’s point of view, blogs have the advantage of being easy to set up and easy to manage. Furthermore, your posts can be short and sweet, or they can be longer and include things like video, audio, and links to posts from other corners of the blogosphere.
On days when you have more time to devote to your blog, you can publish lengthier posts, and when you just want to get a quick word out, you can fire off a short message, too. It’s flexible!
Search Engine Meet Blog – Blog Meet Search Engine
It’s true, search engines have a love affair with blogs. Maybe the attraction is that blogs often feature widgets and bells and whistles that catch the search engine’s eye, or maybe it’s just the fact that they love content…. lot’s of fresh new content. Whatever it is, search engines love blogs and as a result, it is relatively easy to get some good rankings for your blog (depending on how much competition you have of course).
Compare this with the often-challenging task of optimizing a website, and you may see that having a blog instead of, or in addition to a website can work well for your business.
Oh, and one more thing: Not only is it possible to get high rankings from a blog, you can even install plugins like the “all-in-one SEO pack” on your blog that will do your search engine optimization for you, automatically.
Let Your Inner “You” Out
It’s hard to pinpoint why this is the case, but it seems that it’s much easier to let your true personality come through on a blog than it is on a website. Perhaps it’s because you can change the mood and feeling of your blog with every post, just as a real person’s moods can change by the day, by the hour, or by the minute. A website is more static, requiring a more intensive overhaul in order to change the feeling of the site.
Go Multimedia With Ease
Web users want their information fast. Because of that, you cannot underestimate the power of visual and audio elements. These elements can help to convey your message faster and often more powerfully.
Now, with all of this pro-blog talk it is important to note that that the goal here is not to discount the value of having a traditional website. On the contrary, websites are an extremely valuable way to create a web presence for your business, either independently or in conjunction with a blog.
Extolling the virtues of a blog here is just to highlight that for many business owners, there is a more suitable alternative to having a traditional website. The choice is yours, so do what feels right for you!
Thanks for stopping by!
Scotty S. ©2009
